Performance Anomalies

Catch the change before the spend moves.

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What you get

Judged against its own normal

Every day is measured against what that campaign usually does.

Every metric it flags, each charted

A card stacks one chart for every metric it flagged.

Sudden spend spikes are caught

A day far enough outside that range to matter gets flagged.

The count is on your dashboard

Your account tile carries the running total, updated daily.

How it works

Each campaign gets its own normal

A day that diverges gets flagged

Each campaign gets one card with a chart per metric

Your dashboard carries the count

Google will never volunteer this

One threshold cannot fit every campaign

It would flag the spiky one daily and miss the steady one entirely.

The change shows before the spend does

Clicks and impressions move first.

Sixty days, every campaign, every metric

That is more daily numbers than anyone reads.

Two more checks worth reading

Spend Drop-Off Detection Catch campaigns that quietly stopped spending. See how it works Budget Pacing Know today whether you will overspend by month end. See how it works

See what moved in your account this month.

Connect your Google Ads account and start watching performance.

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