Spend Drop-Off Detection

Catch campaigns that quietly stopped spending.

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What you get

Judged against its own history

Every day is compared to what that campaign normally spends.

Two spend shapes, both named

Went quiet and dropped sharply are reported separately.

Budget that stopped working, counted

Each card estimates the budget that did not get spent.

It reaches you, not the other way

A bell alert and a daily email carry every finding.

How it works

PPC Sherpa totals every drop-off in the account

Account overview

campaigns

flagged days

~$6,000

estimated budget not spent

Current Dismissed All

Two spend shapes get flagged

Finding types

Went quiet

This campaign had been running and then went dark, after averaging $300 spend a day.

~$300

Volume dropped sharply

Daily spend fell to $50 from a usual $300, down 83%.

~$200

Each campaign gets a card with its chart

Campaign card

Daily spend across the last 30 days. 6 flagged days marked.

Yesterday This campaign had been running and then went dark, after averaging $300 spend a day. ~$300
2 days ago This campaign had been running and then went dark, after averaging $300 spend a day. ~$300
3 days ago Daily spend fell to $50 from a usual $300, down 83%. ~$200
4 days ago This campaign had been running and then went dark, after averaging $250 spend a day. ~$250
5 days ago Daily spend fell to $100 from a usual $250, down 60%. ~$200

The alert reaches you without logging in

In the app

Notifications Mark all read

Spend Anomaly Detection Search - Emergency AC stopped spending 6 flagged days, about $1,500 of budget not spent. 6 hours ago

Spend Anomaly Detection Search - Brand slowed sharply Daily spend fell to $50 from a usual $300. 1 day ago

Inbox

PPC Sherpa <alerts@ppcsherpa.com> Back from the mountain, Sep 15

Back from the mountain

Here's what I scouted while you slept.

3 alerts across 2 accounts

Summit Air & Heating

555-000-1111

Date	Category	Alert
Sep 14	Spend Anomaly Detection	Search - Emergency AC stopped spending
Sep 14	Spend Anomaly Detection	Search - Brand slowed sharply

Northgate Plumbing

555-000-2222

Date	Category	Alert
Sep 14	Spend Anomaly Detection	Search - Drain Cleaning stopped spending

Nobody checks every campaign every day

A dark campaign is a week of lost traffic

Six flagged days is six days of nothing.

Every day is judged against its own history

No fixed threshold, no shared benchmark.

You find out without logging in

Bell alert plus a 5am email digest.

Two more checks worth reading

Finds Negative Keyword Recommendations Stop paying for searches that will never convert. See how it works Monitors Budget Pacing Know today whether you will overspend by month end. See how it works

Find the campaign that went dark last week.

Connect your Google Ads account and see the flagged days.

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