Spend Drop-Off Detection

Catch campaigns that quietly stopped spending.

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Oct 1, 2026Oct 30, 2026

What you get

Judged against its own history

Every day is compared to what that campaign normally spends.

Two spend shapes, both named

Went quiet and dropped sharply are reported separately.

Budget that stopped working, counted

Each card estimates the budget that did not get spent.

It reaches you, not the other way

A bell alert and a daily email carry every finding.

How it works

PPC Sherpa totals every drop-off in the account

Account overview

campaigns

flagged days

~$6,000

estimated budget not spent

Current (20) All (24)

Two spend shapes get flagged

Finding types

Went quiet

Campaign did not run. Spent $0, usually $300.

~$300

Volume dropped sharply

Spend fell to $50, usually $300.

~$200

Each campaign gets a card with its chart

Campaign card

Oct 1, 2026Oct 30, 2026

Yesterday Campaign did not run. Spent $0, usually $300. ~$300
Wed, Oct 28 Campaign did not run. Spent $0, usually $300. ~$300
Tue, Oct 27 Spend fell to $50, usually $300. ~$200
Mon, Oct 26 Campaign did not run. Spent $0, usually $250. ~$250
Sun, Oct 25 Spend fell to $100, usually $250. ~$200

The alert reaches you without logging in

In the app

Notifications Mark all read Dismiss all

Spend Drop-Off Spend Drop-Off: "Search - Emergency AC" did not run Spent $0 on Oct 28, usually $250.00. 6 hours ago Summit Air & Heating

Spend Drop-Off Spend Drop-Off: "Search - Brand" underspent About $250 of daily budget went unspent Oct 29. 1 day ago Summit Air & Heating

Inbox

PPC Sherpa <alerts@ppcsherpa.com> Back from the mountain, Oct 30

Back from the mountain

Here's what I scouted while you slept.

3 alerts across 1 account

Summit Air & Heating

555-000-1111

Date	Alert
Oct 30, 5:06 AM	Spend Drop-Off: "Search - Brand" underspent
Oct 30, 5:06 AM	Spend Drop-Off: "Search - Emergency AC" did not run Spent $0 on Oct 28, usually $250.00.
Oct 30, 5:07 AM	Spend Drop-Off: "Search - Drain Cleaning" did not run Spent $0 on Oct 29, usually $120.00.

Nobody checks every campaign every day

A dark campaign is a week of lost traffic

Six flagged days is six days of nothing.

Every day is judged against its own history

No fixed threshold, no shared benchmark.

You find out without logging in

Bell alert plus a 5am email digest.

Two more checks worth reading

Negative Keyword Recommendations Stop paying for searches that will never convert. See how it works Budget Pacing Know today whether you will overspend by month end. See how it works

Find the campaign that went dark last week.

Connect your Google Ads account and start watching spend.

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