Ad Copy Analysis

Some of your ad copy never runs.

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Disapproved copy

Status Google has disapproved this headline.
Ad Switched on and serving. This headline is not.

What you get

Copy Google refuses to run

Disapproved assets inside ads you have switched on.

Copy Google barely chooses

Assets shown far less often than the others beside them.

Replacements in your own words

Written from your business, your goal, your campaign purpose.

Approval is always yours

Nothing is written to Google Ads until you approve it.

How it works

First it finds the copy Google has disapproved

Disapproved copy

Guaranteed Same Day Repair

Headline. Search - Emergency AC.

Blocked

#1 Rated HVAC Company

Headline. Search - Non-Brand.

Blocked

Lowest prices anywhere, guaranteed.

Description. Display - Retargeting.

Blocked

Then it finds the copy Google barely chooses

Under-served copy

Trusted Local Technicians

Headline impressions 300

Ad impressions 10,000

Headlines in this ad 15

Google chose this far less often than its neighbors.

Replacements come from your business, not a template

Your context

Business Residential HVAC install and repair across Phoenix.

Goal Book paid service calls from homeowners.

Campaign purpose Non-brand AC repair demand in summer.

PPC Sherpa infers all three. You edit any that are wrong.

Suggested replacement

Current Trusted Local Technicians

Suggested Same Day AC Repair in Phoenix

Approve Dismiss Suggest another

You approve, then it writes to Google Ads

Confirmation

New findings reach you without logging in

In the app

Notifications Mark all read

Ad Copy Analysis Google is blocking ad assets in live ads They cannot serve until the policy problem is resolved. 6 hours ago

Ad Copy Analysis New ad copy suggestions on your ads Replacement copy is ready to review. 1 day ago

Inbox

PPC Sherpa <alerts@ppcsherpa.com> Back from the mountain, Sep 15

Back from the mountain

Here's what I scouted while you slept.

3 alerts across 2 accounts

Summit Air & Heating

555-000-1111

Date	Category	Alert
Sep 14	Ad Copy Analysis	Google is blocking ad assets in live ads
Sep 14	Ad Copy Analysis	New ad copy suggestions on your ads

Northgate Plumbing

555-000-2222

Date	Category	Alert
Sep 14	Ad Copy Analysis	New ad copy suggestions on your ads

Nothing in Google Ads tells you this

A blocked asset looks like a running ad

The ad is on. One line inside it is not.

Skipped copy still counts as live

It sits in the ad, chosen almost never.

Every finding is one you can check

The same numbers are in your Google Ads account.

Two more checks worth reading

Finds Negative Keyword Recommendations Stop paying for searches that will never convert. See how it works Finds Unintentional Broad Match You chose phrase and exact. Google overrode it. See how it works

Find the ad copy that never gets shown.

Connect your Google Ads account and see what Google skipped.

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