Budget Pacing

Know today whether you will overspend by month end.

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Day 13 of 31

Search - Heating

$200/day · 2 campaigns

Under

Spent $1,300 Month to date

Projected $3,100 51.7% of target

Target $6,000 This month

What you get

Underspend is the miss you will not notice

A campaign far short of its target is still running.

The month end number, today

Projected spend shows as a dollar figure and a percent.

Every budget, banded at a glance

Each budget reads over, under, or on track.

It reaches you, not the other way

A bell alert and a daily email carry every finding.

How it works

Set a monthly target or keep the derived one

Analysis Settings

Search - AC Repair

Daily budget $300

Monthly target $7,000

Shared budget "Search - Core". Editing the target affects 3 campaigns.

Spend to date builds through the month

Day 3 of 31

No projections yet. Too early in the month.

Search - AC Repair

$300/day · 3 campaigns

Spent $900 Month to date

Projected Not yet

Target $7,000 This month

Spent To hit target

Every budget is banded and listed together

Day 13 of 31

Search - AC Repair

$300/day · 3 campaigns

Over

Spent $3,900 Month to date

Projected $9,300 132.9% of target

Target $7,000 This month

Spent Projected To hit target

Search - Heating

$200/day · 2 campaigns

Under

Spent $1,300 Month to date

Projected $3,100 51.7% of target

Target $6,000 This month

Spent Projected To hit target

Search - Drain Cleaning

$100/day

Under

Spent $600 Month to date

Projected $1,431 47.7% of target

Target $3,000 This month

Spent Projected To hit target

An off-pace campaign reaches you without logging in

In the app

Notifications Mark all read

Budget Pacing Search - Drain Cleaning is pacing under Projected $1,431 against a $3,000 monthly target. 6 hours ago

Budget Pacing Search - Heating is pacing under Projected $3,100 against a $6,000 monthly target. 1 day ago

Inbox

PPC Sherpa <alerts@ppcsherpa.com> Back from the mountain, Sep 15

Back from the mountain

Here's what I scouted while you slept.

3 alerts across 2 accounts

Summit Air & Heating

555-000-1111

Date	Category	Alert
Sep 14	Budget pacing	Search - Drain Cleaning pacing to 47.7% of monthly budget target
Sep 14	Budget pacing	Search - Heating pacing to 51.7% of monthly budget target

Northgate Plumbing

555-000-2222

Date	Category	Alert
Sep 14	Budget pacing	Search - Water Heaters pacing to 23.5% of monthly budget target

Your target, not Google's ceiling

Google can spend 2x your daily budget

Its only limit is monthly, at 30.4 times daily.

Underspend is the more common miss

Committed budget that never spends is planned money lost.

Pacing reads against the number you set

Nothing here writes to your account.

Two more checks worth reading

Finds Negative Keyword Recommendations Stop paying for searches that will never convert. See how it works Monitors Spend Drop-Off Detection Catch campaigns that quietly stopped spending. See how it works

See where your budgets land this month.

Connect your Google Ads account and read pacing on day one.

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