Negative Keyword Recommendations

Stop paying for searches that will never convert.

Recommendations

Negative Keyword Campaign Annual Waste Severity [hvac technician salary] Job seeker query, not a service request. Search - Non-Brand $2,000 High [free ac repair] Seeking free work, no paid intent. Search - AC Repair $1,500 High [hvac jobs near me] Employment search, outside the service offer. Search - Non-Brand $1,000 Medium [diy furnace repair] Do it yourself intent, will not book. Search - Heating $800 Medium

What you get

Waste priced, not guessed at

Where a term has spent, you see its projected annual waste in dollars.

Stop playing whack-a-mole

Block the pattern, not just the search term that already cost you.

Approval is always yours

Nothing is written to Google Ads until you approve it.

It reaches you, not the other way

A bell alert and a daily email carry new findings.

How it works

PPC Sherpa writes your business context for you

Account Setup

Business Context

Business Description Residential HVAC install and repair across the Phoenix metro area.

Account Goal Book paid service calls from homeowners within 40 miles.

Campaign Purpose Non-brand AC repair demand in summer.

Review what PPC Sherpa inferred about each campaign's purpose. Edit any that are wrong.

Then it pulls and filters every search term

Search terms

Last Analysis: 2 hours ago

Pulled 40,000

Already negated 5,000

Over the limits 5,000

Sent for analysis 30,000

Over the limits means longer than 80 characters or more than 10 words.

AI flags only the terms outside your business

Recommendations

3,000 Recommendations $250,000 Projected Annual Waste 40 Campaigns Affected Last Analysis: 2 hours ago

Pending Approved Applied Dismissed All

Negative Keyword Matched Keyword Campaign Clicks Impressions Cost Annual Waste Severity Status Actions [hvac technician salary] Job seeker query, not a service request. "hvac technician" Search - Non-Brand 40 1,200 $200 $2,000 High Pending Approve Dismiss [free ac repair] Seeking free work, no paid intent. [ac repair] Search - AC Repair 30 900 $120 $1,500 High Pending Approve Dismiss [hvac jobs near me] Employment search, outside the service offer. hvac near me Search - Non-Brand 20 800 $120 $1,000 Medium Pending Approve Dismiss [diy furnace repair] Do it yourself intent, will not book. "furnace repair" Search - Heating 15 600 $60 $800 Medium Approved Apply Undo [hvac school online] Training query with no service intent. hvac training Search - Non-Brand 10 300 $50 $400 Low Applied ✓ Applied ✓

It also finds the pattern behind your existing negatives

Recommendations

Negative Keyword Campaign Annual Waste Severity "emergency hvac repair" Based on negatives you already approved. Search - Non-Brand $1,800 High

N-gram analysis: repeated word sequences pulled from your own approved negatives

You already applied these exact match negative keywords, so we suggest this phrase match keyword to cover them all at once: "emergency hvac repair near me", "24 hour hvac repair", "same day hvac repair" and more.

You approve at any scale, then it writes to Google

Bulk selection

All 24 on this page selected. Select all 3,000 pending recommendations

Approve Selected Dismiss Selected Label Apply Approved (1,000) Clear Selection

Confirmation

New recommendations reach you without logging in

In the app

Notifications Mark all read

Negative Keyword Analysis New negative keyword recommendations Projected annual waste, ready to review. 6 hours ago

Negative Keyword Analysis Recommendations applied Written to Google Ads after your approval. 1 day ago

Inbox

PPC Sherpa <alerts@ppcsherpa.com> Back from the mountain, Sep 15

Back from the mountain

Here's what I scouted while you slept.

3 alerts across 2 accounts

Summit Air & Heating

555-000-1111

Date	Category	Alert
Sep 14	Negative Keywords	New negative keyword recommendations
Sep 14	Negative Keywords	Recommendations applied to Google Ads

Northgate Plumbing

555-000-2222

Date	Category	Alert
Sep 14	Negative Keywords	New negative keyword recommendations

Waste you can price

The expensive ones carry a dollar figure

Projected annual waste, per term, from measured spend.

Built from your search terms

Not a template, not a generic block list.

Nothing reaches Google without your approval

The confirmation names the exact count.

Two more checks worth reading

Monitors Budget Pacing Know today whether you will overspend by month end. See how it works Monitors Spend Drop-Off Detection Catch campaigns that quietly stopped spending. See how it works

Ready to stop paying for the wrong clicks?

Connect your Google Ads account and see what your search terms cost.

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