Wasted spend.
Found and fixed.
12 checks across your whole Google Ads account.
Approved fixes are written straight to Google Ads.
Two things PPC Sherpa handles for you
Checks
Catches the problems that waste spend or lose leads.
Applies
PPC Sherpa does not just tell you what is wrong. It makes the change once you approve it.
Catches the problems that waste spend or lose leads.
Negative Keyword Recommendations. You pay for clicks that never convert.
- Reviews your search terms.
- Flags the ones wasting money.
- Keeps brand searches in your brand campaign.
- Prices the annual cost.
- Applies negatives when you approve.
Ad Copy Analysis. Finds copy Google rarely serves inside live ads.
- Finds copy Google rejected inside live ads.
- Names assets Google almost never shows.
- Analyzes Search, Display and Performance Max.
- Writes approved copy to Search and Display ads.
Quality Score Monitor. Checks every keyword's Quality Score nightly.
- Alerts you the morning a score drops.
- Shows what changed and when.
Conversion Tracking Monitor. Catches broken tracking before it drains your budget.
- Watches every conversion you bid on.
- Shows what you spent while it was down.
- Alerts your whole team.
Spend Drop-Off Detection. Identifies campaigns that massively deviate from their expected daily spend.
- Compares expected spend to actual spend based on recent performance of the same day of the week.
- Catches pauses, billing issues, and depleted budgets.
- Flags it the same day.
- Emails you.
Budget Pacing. Overspending burns cash. Underspending leaves leads behind.
- Tracks daily spend against target.
- Projects where you land.
- Alerts before month-end.
- Catches over and under.
Auto-Applied Change Detection. Google changes your account. You pay for it.
- Catches changes Google makes overnight.
- Reverse them in one click.
- Shows which auto-apply settings are on.
Unintentional Broad Match. You chose phrase and exact. Google overrode it.
- Names which of three settings did it.
- Fixes it in one click.
- Shows when Google changed it silently.
- One fix is one-way, Google blocks re-enabling.
Search Term Cannibalization. Searches land in the wrong campaign.
- Checks every campaign at your tier's frequency.
- Shows where each search belongs.
- Adds exact negatives in the others.
Bid Strategy Misalignment. Find Smart Bidding campaigns starving for conversions.
- Flags Smart Bidding with too few conversions.
- Suggests when to switch to Manual CPC.
- Checks every campaign nightly.
- Alerts you when a new one appears.
Performance Anomalies. Identifies unusual patterns in campaign performance.
- Watches daily clicks and impressions.
- Compares each campaign to its own normal.
- Rolling 60-day window, not a fixed rule.
- Names the day, value and change.
Performance Max. See where Performance Max really spends your budget.
- Spend and sales by network, per campaign.
- Flags budget drifting to low-return networks.
- Spots campaigns recording no sales.
PPC Sherpa makes the change once you approve it.
One-Click Apply. Approved fixes go straight to Google Ads.
- Written through the Google Ads API.
- No Editor, no manual entry.
- Never applied without your approval.
Bulk Apply at Scale. Approve thousands of recommendations in one action.
- Sends them to Google in batches.
- Pauses itself at Google's daily write limit.
- Tells you how many remain tomorrow.
- One account produced over 3,000 recommendations.
Applied Change Log. Every change PPC Sherpa makes is recorded.
- What changed.
- Which recommendation it came from.
- When it was applied.
What PPC Sherpa delivers to you
No spreadsheets, no formatting, no manual work.
Approval Queue
- Negative keyword recommendations ranked by dollar impact
- Approve one at a time or thousands in bulk
- Approved changes applied on your click
- Skipped items saved with your reason
Account Dashboard
- Total wasted spend updated daily
- Every check on one dashboard
- Approval queue with one-click apply
- Before/after metrics for every completed fix
Alerts
- Spend drop-offs flagged the same day
- Budget pacing warnings before the month closes
- Broken conversion tracking flagged
- Dollar impact shown wherever it can be measured
You are always in control
You decide what gets applied.
Scan
Monitoring runs daily on every plan.
Identify
Wasted search terms are ranked by projected dollar impact.
Recommend
Each fixable issue gets a specific proposed change.
You Approve
You click Approve or Skip on each one.
Applied
Approved fixes are written to Google Ads immediately.
See PPC Sherpa in action
A full walkthrough lands when the beta launches.
Common questions
Is my data safe?
Yes. PPC Sherpa uses OAuth 2.0 to connect to your Google Ads account, which means we never see or store your Google password. We read only the campaign data needed to run your deep analysis. All data is encrypted in transit and at rest. We do not sell or share your account data with third parties. You can revoke PPC Sherpa's access at any time from your Google Account security settings.
What permissions does PPC Sherpa need?
To analyze your account, PPC Sherpa needs read access to your Google Ads data: campaigns, ad groups, keywords, search terms, ads, assets, and conversion settings. This is the minimum required to run checks and generate recommendations.
Write access is optional and only required if you want PPC Sherpa to apply approved fixes automatically. Without write access, you still receive all recommendations and can apply them manually in the Google Ads interface. You can grant or revoke write access at any time from your PPC Sherpa account settings.
How often does PPC Sherpa check my account?
Negative Keyword Recommendations, Ad Copy Analysis, Unintentional Broad Match and Search Term Cannibalization run on your plan's schedule. Everything else runs daily on every plan.
Will PPC Sherpa make changes to my account without asking?
Never. Every single change PPC Sherpa proposes requires your explicit approval before it is applied. The workflow is always: PPC Sherpa identifies an issue, recommends a specific fix, you review and approve or skip, then the approved fix is applied. There are no auto-apply settings, no background changes, and no exceptions. You can use PPC Sherpa in read-only mode indefinitely if you prefer to apply all changes yourself.
Does it work for agencies managing multiple client accounts?
Yes.
Starter connects 1 Google Ads account.
Freelancer / Small Biz connects up to 5 accounts.
Agency connects up to 15 accounts.
Enterprise connects unlimited accounts.
Each account keeps its own issues queue and approval history.
What ad platforms does PPC Sherpa support?
Google Ads today. More platforms are coming. To prioritize one, email josh@ppcsherpa.com.
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