Every dollar your account is wasting.
Found and fixed.
11 checks across your whole Google Ads account.
Approved fixes are written straight to Google Ads.
Three things PPC Sherpa handles for you
Finds
Every check quantifies the dollar impact. You always know what each issue costs.
Monitors
Continuous monitoring catches problems the same day, not weeks later.
Applies
PPC Sherpa does not just tell you what is wrong. It makes the change once you approve it.
Every check quantifies the dollar impact.
Search Term Waste. You pay for clicks that never convert.
- Reviews every search term.
- Flags the ones wasting money.
- Prices the annual cost.
- Applies negatives when you approve.
Unintentional Broad Match. You chose phrase and exact. Google overrode it.
- Names which of three settings did it.
- Fixes it in one click.
- Shows when Google changed it silently.
- One fix is one-way, Google blocks re-enabling.
Bid Strategy Misalignment. Your bid strategy does not match your volume.
- Reads each campaign's conversion volume.
- Names the wrong strategy.
- Recommends the right one.
- Prices the CPA gap.
Quality Score Diagnosis. Google shows the score, not the failing part.
- Names the failing component.
- Landing page, relevance or expected CTR.
- Shows the spend behind each failing component.
- Marks the keywords Google has not scored.
Search Term Cannibalization. Two campaigns are bidding against each other.
- Finds overlapping search terms.
- Names both competing campaigns.
- Recommends cross-negatives.
- Prices the inflated CPC.
Ad Copy Analysis. Google quietly buries the copy you wrote.
- Finds copy Google rejected inside live ads.
- Names assets Google almost never shows.
- Analyzes Search, Display and Performance Max.
- Writes approved copy to Search and Display ads.
Continuous monitoring catches problems the same day, not weeks later.
Auto-Applied Change Detection. Google changes your account without permission.
- Reads your change history.
- Flags every auto-applied change.
- Last 30 days, Google's limit.
- Shows what each one cost.
Budget Pacing. Overspending burns cash. Underspending leaves leads behind.
- Tracks daily spend against target.
- Projects where you land.
- Alerts before month-end.
- Catches over and under.
Spend Drop-Off Detection. A campaign spending 85 dollars daily spent 3.
- Compares spend to a 7-day average.
- Catches pauses, billing, depleted budgets.
- Flags it the same day.
- Emails you.
Performance Anomalies. Clicks halved Tuesday. Impressions tripled overnight.
- Watches daily clicks and impressions.
- Compares each campaign to its own normal.
- Rolling 60-day window, not a fixed rule.
- Names the day, value and change.
Conversion Tracking Health. Broken tracking wastes every dollar you spend.
- Watches conversion action firing rates.
- Flags anomalies within 24 hours.
- Bidding goes blind while tracking is down.
- Totals the spend during the outage.
PPC Sherpa makes the change once you approve it.
One-Click Apply. Approved fixes go straight to Google Ads.
- Written through the Google Ads API.
- No Editor, no manual entry.
- Never applied without your approval.
Bulk Apply at Scale. Approve thousands of recommendations in one action.
- Sends them to Google in batches.
- Pauses itself at Google's daily write limit.
- Tells you how many remain tomorrow.
- One account produced over 3,000 recommendations.
Applied Change Log. Every change PPC Sherpa makes is recorded.
- What changed.
- Which recommendation it came from.
- When it was applied.
What PPC Sherpa delivers to you
No spreadsheets, no formatting, no manual work.
Approval Queue
- Recommendations ranked by dollar impact
- Approve one at a time or thousands in bulk
- Approved changes applied on your click
- Skipped items saved with your reason
Account Dashboard
- Total wasted spend updated daily
- Issues queue prioritized by dollar impact
- Approval queue with one-click apply
- Before/after metrics for every completed fix
Alerts
- Spend drop-offs flagged the same day
- Budget pacing warnings before the month closes
- Conversion tracking failures caught within 24 hours
- Every alert carries its estimated dollar impact
You are always in control
You decide what gets applied.
Scan
Monitoring runs daily on every plan.
Identify
Issues are ranked by projected dollar impact.
Recommend
Each fixable issue gets a specific proposed change.
You Approve
You click Approve or Skip on each one.
Applied
Approved fixes are written to Google Ads immediately.
See PPC Sherpa in action
A full walkthrough lands when the beta launches.
Common questions
Is my data safe?
Yes. PPC Sherpa uses OAuth 2.0 to connect to your Google Ads account, which means we never see or store your Google password. We read only the campaign data needed to run your deep analysis. All data is encrypted in transit and at rest. We do not sell or share your account data with third parties. You can revoke PPC Sherpa's access at any time from your Google Account security settings.
What permissions does PPC Sherpa need?
To analyze your account, PPC Sherpa needs read access to your Google Ads data: campaigns, ad groups, keywords, search terms, ads, assets, and conversion settings. This is the minimum required to run checks and generate recommendations.
Write access is optional and only required if you want PPC Sherpa to apply approved fixes automatically. Without write access, you still receive all recommendations and can apply them manually in the Google Ads interface. You can grant or revoke write access at any time from your PPC Sherpa account settings.
How often does PPC Sherpa check my account?
Deep analysis frequency depends on your plan. Starter runs monthly. Freelancer / Small Biz runs weekly. Agency and Enterprise run daily. Monitoring and alerts run daily on every plan, Starter included.
Will PPC Sherpa make changes to my account without asking?
Never. Every single change PPC Sherpa proposes requires your explicit approval before it is applied. The workflow is always: PPC Sherpa identifies an issue, recommends a specific fix, you review and approve or skip, then the approved fix is applied. There are no auto-apply settings, no background changes, and no exceptions. You can use PPC Sherpa in read-only mode indefinitely if you prefer to apply all changes yourself.
Does it work for agencies managing multiple client accounts?
Yes.
Starter connects 1 Google Ads account.
Freelancer / Small Biz connects up to 5 accounts.
Agency connects up to 15 accounts.
Enterprise connects unlimited accounts.
Each account keeps its own issues queue and approval history.
What ad platforms does PPC Sherpa support?
Google Ads is the supported platform at launch. Microsoft Advertising (Bing Ads) is on the roadmap for a later phase. Social ad platform support (Meta, LinkedIn) is being evaluated but is not currently planned. If you need a specific platform prioritized, note it when you join the waitlist.
Ready to put your AI analyst to work?
Connect your Google Ads account in seconds. PPC Sherpa starts finding issues immediately. No sales call, no setup fee.
Join the Waitlist