Terms of Service

Last updated: June 24, 2026

1. Acceptance of Terms

By accessing or using PPC Sherpa, including the website at ppcsherpa.com and all related services, you agree to be bound by these Terms of Service and all applicable laws and regulations. If you do not agree to these terms, do not access or use the service.

"You" and "your" refer to the individual or entity accessing or using the service. If you are using PPC Sherpa on behalf of an organization, you represent that you have the authority to bind that organization to these terms, and "you" includes both you individually and the organization.

"We," "us," and "our" refer to PPC Sherpa, the operator of ppcsherpa.com.

These Terms of Service are effective as of the date you first access or use the service and continue until terminated by either party in accordance with these terms.

2. Description of Service

PPC Sherpa is an AI-powered Google Ads management tool. The service is designed to reduce the time that advertisers, marketing professionals, and agencies spend on routine Google Ads management tasks while improving account performance.

PPC Sherpa provides the following capabilities:

Connects to your Google Ads accounts via the Google Ads API using OAuth 2.0 authorization
Analyzes your account structure, campaigns, ad groups, keywords, search terms, ad copy, bid strategies, quality scores, ad assets, and performance data
Identifies optimization opportunities across your accounts, including wasted spend, bid strategy mismatches, quality score issues, missing ad assets, search term cannibalization, and other issues
Quantifies the estimated dollar impact of each issue identified
Recommends specific, actionable fixes for each issue, including the exact change to be made and the expected outcome
Applies changes to your Google Ads account only after you explicitly review and approve each recommended fix
Monitors your account on an ongoing basis and alerts you to performance changes, budget pacing issues, conversion tracking anomalies, and new optimization opportunities
Generates weekly performance summaries delivered to your inbox, covering what was found, what was fixed, and what requires your attention
Generates client-ready reports formatted for sharing with clients or stakeholders (available on Enterprise plans)

The specific capabilities available to you depend on the subscription plan you select. PPC Sherpa is under active development, and features may be added, modified, or removed over time. We will make reasonable efforts to notify active subscribers of material changes to the service.

3. The Approval Workflow

PPC Sherpa will never make changes to your Google Ads account without your explicit, affirmative approval. This is a core principle of how the service operates, not merely a policy preference.

The approval workflow functions as follows:

PPC Sherpa scans your connected Google Ads account and identifies issues or optimization opportunities
Each identified issue is presented to you in your PPC Sherpa dashboard with a description of the problem, the specific change recommended, and the estimated dollar impact
You review each recommendation and choose to approve it or dismiss it
Only recommendations you explicitly approve are applied to your Google Ads account
Every change applied is logged in your account history with the exact change made, the date and time it was applied, and before/after metrics tracked over time

You can revoke PPC Sherpa's API access to your Google Ads account at any time through:

Your Google Account permissions page at myaccount.google.com/permissions
The account settings page within your PPC Sherpa dashboard

Revoking API access immediately stops all access to your Google Ads account. No additional changes can be applied after access is revoked. Revoking access does not automatically delete data already collected; you must submit a separate deletion request to remove stored data.

You are responsible for reviewing recommendations carefully before approving them. While PPC Sherpa provides analysis, quantified impact estimates, and specific recommendations, you make the final decision on every change applied to your account. PPC Sherpa does not guarantee the accuracy of impact estimates or the outcome of any approved change.

4. Account Requirements

To use PPC Sherpa, you must meet the following requirements:

Age: You must be at least 18 years old. By using the service, you represent and warrant that you are 18 or older.
Accurate information: You must provide accurate, current, and complete information when registering for an account or joining the waitlist. You are responsible for keeping your account information up to date.
Account security: You are responsible for maintaining the security and confidentiality of your PPC Sherpa account credentials. You must use a strong, unique password and must not share your login credentials with any third party.
Authorized access to connected accounts: You must own or have explicit authorization to manage any Google Ads account you connect to PPC Sherpa. You must not connect accounts that you do not have the legal right to access and modify.
Authority to grant API access: You must have the authority to grant PPC Sherpa's application API access to the Google Ads accounts you connect. If you are connecting accounts on behalf of clients or an employer, you are responsible for ensuring you have the necessary permissions to do so.
Responsibility for account activity: You are responsible for all activity that occurs under your PPC Sherpa account, including all recommendations you approve and all changes applied to connected Google Ads accounts.
Notification of unauthorized access: You must notify us immediately at contact@ppcsherpa.com if you become aware of any unauthorized use of your account or any breach of your account security.

We reserve the right to suspend or terminate accounts that provide false information, violate these requirements, or are used in a manner inconsistent with these Terms of Service.

5. Subscription and Pricing

Available Plans

PPC Sherpa offers three subscription tiers, differentiated by audit frequency:

Starter ($49/month): 1 full audit per month, automated fix suggestions, full issue report with quantified dollar impact, 1 connected Google Ads account
Freelancer / Small Biz ($149/month): Weekly audits, ongoing monitoring and alerts, automated fix suggestions, weekly performance summaries, up to 5 connected accounts
Enterprise ($399/month): Daily monitoring, unlimited connected accounts, all checks included, client-ready branded reports, team access, dedicated onboarding, and priority support

What Is Included in All Plans

All subscription tiers include access to all available audit checks at launch. Tiers are differentiated by how frequently audits run, not by which checks are available. There are no AI usage credits, no per-audit charges, and no hidden usage fees. You receive unlimited audits at the frequency your tier provides.

Free Trial

All paid plans include a 14-day free trial beginning on the date you activate your subscription. You will not be charged during the trial period. If you cancel before the trial ends, you will not be charged. If you do not cancel before the trial ends, your subscription will automatically convert to a paid plan and your payment method will be charged.

Pricing Changes

Prices are listed in United States dollars. We reserve the right to modify pricing at any time. For active paying subscribers, we will provide at least 30 days written notice before price changes take effect. Price changes will not affect the current billing period. Your continued use of the service after a price change takes effect constitutes your acceptance of the new price. If you do not accept the new price, you must cancel your subscription before the change takes effect.

We reserve the right to modify pricing for new subscribers at any time without advance notice.

6. Payment and Billing

Payment Processing

Payment is processed securely through Stripe, a third-party payment processor. By providing your payment information, you agree to Stripe's terms of service and privacy policy. PPC Sherpa does not store your credit card number, expiration date, or CVV. We store only a payment token provided by Stripe that allows us to charge your payment method for recurring subscription fees.

Recurring Billing

By subscribing to a paid plan, you authorize PPC Sherpa to charge your payment method on a recurring monthly basis, beginning at the end of your free trial period or immediately upon subscription if no trial is offered. Your subscription renews automatically each month on the anniversary of the date your paid subscription began, until you cancel.

Failed Payments

If a payment fails, we will notify you by email and attempt to collect payment again. If payment is not received within 7 days of the initial failed attempt, your account may be suspended. Access to the service will be restored once payment is successfully collected. If payment remains outstanding for more than 30 days, we reserve the right to terminate your account.

Taxes

Subscription prices do not include applicable sales taxes, VAT, or other taxes that may apply based on your location. You are responsible for any such taxes applicable to your subscription.

7. Cancellation and Refunds

How to Cancel

You may cancel your PPC Sherpa subscription at any time by:

Navigating to your account settings within the PPC Sherpa dashboard and selecting the cancellation option
Contacting us directly at contact@ppcsherpa.com with a request to cancel

Cancellations take effect at the end of your current billing period. Upon cancellation, you will retain access to the service through the last day of the period you have already paid for.

Refund Policy

No refunds are provided for partial months or unused portions of a subscription period. If you cancel mid-month, you retain access through the end of that billing period, but no refund will be issued for the remaining days.

If you believe you were charged in error, contact us at contact@ppcsherpa.com within 14 days of the charge. We will review the circumstances and issue a refund if the charge was made in error.

Data After Cancellation

After your subscription ends, your account data, including connected Google Ads account data, will be deleted within 30 days in accordance with our Privacy Policy. You may request immediate deletion of your data at any time by contacting us at contact@ppcsherpa.com. We will confirm receipt within 5 business days and complete deletion within 7 business days.

8. Acceptable Use

You agree to use PPC Sherpa only for lawful purposes and in accordance with these Terms of Service. You agree not to:

Use PPC Sherpa to access, analyze, or modify Google Ads accounts that you do not own or have explicit, documented authorization to manage
Attempt to circumvent, disable, or otherwise interfere with usage limits, rate limits, security measures, authentication systems, or access controls
Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code, algorithms, or trade secrets of any part of the PPC Sherpa service
Use the service for any purpose that is illegal under applicable local, national, or international law
Resell, sublicense, rent, lease, or redistribute access to PPC Sherpa without our prior written consent
Frame, mirror, or embed any part of the service without our prior written consent
Interfere with or disrupt the integrity, performance, or availability of the service or servers and networks connected to the service
Use automated means, including bots, scrapers, crawlers, or scripts, to access or interact with the service outside of normal, intended usage
Misrepresent your identity, affiliation with any person or entity, or your authority to use connected Google Ads accounts
Use the service to engage in or facilitate any activity that violates Google's Terms of Service or the Google Ads API Terms of Service
Upload, transmit, or distribute malicious code, viruses, or any other harmful software through the service
Use the service to collect or harvest personal information about others without their consent

Violation of these acceptable use restrictions may result in immediate suspension or termination of your account without refund.

9. Intellectual Property

PPC Sherpa's Intellectual Property

PPC Sherpa's software, code, algorithms, analysis methodology, user interface design, logos, trademarks, trade names, and all content created by us are owned by PPC Sherpa and are protected by copyright, trademark, trade secret, and other applicable intellectual property laws. Nothing in these Terms grants you any right, title, or interest in PPC Sherpa's intellectual property except the limited license to use the service as described here.

Your Use of Reports and Recommendations

Audit reports, analysis outputs, issue summaries, and recommendations generated by PPC Sherpa for your account are provided for your use in managing the Google Ads accounts you connect to the service. You may:

Share reports with your clients, team members, or stakeholders as part of your normal business operations
Include report outputs in client-facing deliverables and presentations
Export and store report data for your own records

You may not:

Republish, resell, or distribute PPC Sherpa's analysis methodology, scoring logic, or proprietary processes as your own
Use PPC Sherpa's analysis outputs to build or train a competing product or service
Remove any attribution to PPC Sherpa from generated reports without our consent

Your Data

You retain all rights to your Google Ads account data. By using PPC Sherpa, you grant us a limited, non-exclusive license to access, process, and analyze your account data for the sole purpose of providing the service to you. We do not claim ownership of your data.

10. Data and Privacy

Your use of PPC Sherpa is also governed by our Privacy Policy, available at ppcsherpa.com/privacy-policy/. The Privacy Policy is incorporated into these Terms of Service by reference. By using the service, you consent to the collection, use, and processing of your data as described in the Privacy Policy.

Our Privacy Policy describes in detail:

What data we collect, including account information and Google Ads account data
How we use and store your data
Our compliance with the Google API Services User Data Policy, including Limited Use requirements
Your rights regarding your data, including the right to access, correct, and delete your data
Data retention periods and deletion procedures
Security measures we have in place to protect your data

If there is any conflict between these Terms of Service and the Privacy Policy on matters relating to data collection, use, or privacy, the Privacy Policy will govern.

11. Limitation of Liability

No Guarantee of Results

PPC Sherpa provides analysis tools, recommendations, and optimization capabilities. We do not guarantee specific results, performance improvements, or cost savings. Recommendations are based on data available at the time of analysis. Market conditions, competitor behavior, Google platform changes, algorithm updates, and other external factors may affect actual outcomes. Dollar impact estimates are projections based on historical account data and are not guarantees of future savings or performance.

Your Responsibility for Approved Changes

You are responsible for reviewing and evaluating every recommendation before approving it. By approving a recommendation, you confirm that you have reviewed it and accept responsibility for the change being applied to your Google Ads account. PPC Sherpa is not responsible for the consequences of changes you have approved.

Limitation of Damages

To the maximum extent permitted by applicable law, PPC Sherpa, its owners, employees, contractors, and affiliates shall not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages arising out of or in connection with your use of, or inability to use, the service. This limitation applies regardless of the theory of liability (contract, tort, negligence, strict liability, or otherwise) and even if PPC Sherpa has been advised of the possibility of such damages. Excluded damages include but are not limited to:

Loss of revenue or profits
Loss of business or customers
Loss of data or loss of access to data
Business interruption or downtime
Cost of substitute services
Damage to reputation or goodwill
Losses resulting from changes applied to your Google Ads account

Cap on Liability

Our total cumulative liability to you for any and all claims arising out of or related to these Terms or the service shall not exceed the total amount you paid to PPC Sherpa in the 12-month period immediately preceding the event giving rise to the claim. If you have not made any payments (for example, during a free trial), our liability shall not exceed one hundred US dollars ($100).

Some jurisdictions do not allow the exclusion or limitation of certain damages. If these laws apply to you, the exclusions and limitations above may not apply in full, and our liability will be limited to the greatest extent permitted by applicable law.

12. Disclaimer of Warranties

To the maximum extent permitted by applicable law, PPC Sherpa and the service are provided on an "as is" and "as available" basis without any warranties of any kind, either express, implied, or statutory.

We specifically disclaim all of the following:

Warranties of merchantability: We make no warranty that the service is fit for any particular purpose or meets any standard of quality or performance.
Warranties of uninterrupted or error-free service: We do not warrant that the service will be available at all times, that it will be uninterrupted, that errors will be corrected, or that the service or the servers that make it available are free of viruses or other harmful components.
Warranties of accuracy: We do not warrant that the results, analysis, recommendations, or other outputs obtained from using the service will be accurate, complete, reliable, or suitable for any particular purpose. Impact estimates and projections are approximations based on available data and may differ materially from actual results.
Warranties of fitness for a particular purpose: We do not warrant that the service will meet your specific requirements or business objectives.

Any reliance you place on analysis, recommendations, or other outputs provided by PPC Sherpa is at your own discretion and risk. You are responsible for exercising your own judgment before approving any recommended change.

13. Indemnification

You agree to defend, indemnify, and hold harmless PPC Sherpa, its owners, officers, employees, contractors, agents, and affiliates from and against any and all claims, actions, demands, liabilities, damages, losses, judgments, costs, and expenses (including reasonable attorney fees) arising out of or relating to:

Your access to or use of the PPC Sherpa service
Your violation of any provision of these Terms of Service
Your violation of any applicable law, regulation, or third-party right, including the rights of any Google Ads account owner
Changes applied to Google Ads accounts through PPC Sherpa based on recommendations you approved
Your use of Google Ads accounts that you did not have authorization to connect or modify
Any misrepresentation made by you in connection with your use of the service
Any disputes between you and your clients regarding work performed using PPC Sherpa

We reserve the right to assume exclusive control of the defense of any matter for which you are required to indemnify us, and you agree to cooperate with our defense of any such claim. You may not settle any claim that imposes any obligation on or adversely affects PPC Sherpa without our prior written consent.

14. Modifications to Service

We reserve the right to modify, suspend, or discontinue any part of the PPC Sherpa service at any time, with or without notice, including the addition of new features, the modification of existing features, or the removal of features.

We will make reasonable efforts to provide advance notice to active subscribers of material changes that significantly affect how the service works or what it provides. Notice will be provided by email to the address associated with your account.

Planned maintenance that requires service downtime will be scheduled during off-peak hours where possible, and we will make reasonable efforts to notify users in advance of extended maintenance windows.

PPC Sherpa shall not be liable to you or any third party for any modification, suspension, price change, or discontinuation of the service, provided that in the event of permanent discontinuation, we will provide at least 30 days written notice to active paying subscribers and pro-rate any remaining prepaid subscription fees.

15. Modifications to Terms

We may update these Terms of Service from time to time to reflect changes in the service, changes in applicable law, or for other business reasons.

If we make material changes to these Terms, we will:

Update the "Last updated" date at the top of this page
Send an email notification to the address associated with your account at least 30 days before the changes take effect
In some cases, display a notice within the PPC Sherpa interface

For minor or non-material changes, such as clarifications, corrections of typographical errors, or reorganization of content without substantive change in meaning, we may update the "Last updated" date without sending a separate email notification.

Your continued use of PPC Sherpa after the effective date of the revised Terms of Service constitutes your acceptance of the changes. If you do not agree to the revised terms, you must stop using the service and cancel your subscription before the changes take effect. Canceling your subscription will be your sole remedy in the event of a disagreement with revised terms.

We encourage you to review these Terms periodically. Previous versions of these Terms of Service are available upon request by contacting us at contact@ppcsherpa.com.

16. Termination

Termination by You

You may terminate your use of PPC Sherpa at any time by canceling your subscription and ceasing to use the service. See Section 7 (Cancellation and Refunds) for the process and effect of cancellation.

Termination by Us

We reserve the right to suspend or terminate your access to PPC Sherpa, with or without notice, if:

You violate any provision of these Terms of Service
You fail to pay subscription fees after the 7-day grace period described in Section 6
We reasonably believe that your use of the service poses a security risk to PPC Sherpa, other users, or third parties
You engage in fraudulent, abusive, or otherwise harmful conduct in connection with the service
We are required to do so by applicable law, court order, or government authority
You become insolvent or file for bankruptcy protection

In the event of termination for cause (violation of these Terms), we reserve the right to refuse future access to the service and no refund will be provided for any remaining subscription period.

Effect of Termination

Upon termination of your account for any reason:

Your right to access and use the PPC Sherpa service ceases immediately (for termination for cause) or at the end of the current billing period (for voluntary cancellation)
Any pending recommendations that have not been approved are discarded
Your data will be deleted within 30 days in accordance with our Privacy Policy
You remain responsible for any obligations incurred prior to termination, including payment of any outstanding fees

Survival

The following provisions will survive termination of these Terms for any reason: Section 9 (Intellectual Property), Section 11 (Limitation of Liability), Section 12 (Disclaimer of Warranties), Section 13 (Indemnification), Section 17 (Governing Law), and any other provisions that by their nature should survive termination.

17. Governing Law

These Terms of Service shall be governed by and construed in accordance with the laws of the State of Wisconsin, without regard to its conflict of law principles or provisions.

Any dispute, claim, or controversy arising out of or relating to these Terms, the Privacy Policy, or your use of the PPC Sherpa service shall be resolved exclusively in the state or federal courts located in Wisconsin. You consent to the personal jurisdiction of these courts and waive any objection to venue in these courts.

Notwithstanding the foregoing, PPC Sherpa reserves the right to seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property rights or confidential information.

18. Severability

If any provision of these Terms of Service is held by a court of competent jurisdiction to be invalid, illegal, unenforceable, or in conflict with applicable law, that provision shall be modified to the minimum extent necessary to make it enforceable, or if it cannot be modified, shall be eliminated from these Terms. The remaining provisions of these Terms shall continue in full force and effect and shall be construed to give effect to the original intent of the parties to the greatest extent possible.

The failure of PPC Sherpa to enforce any right or provision of these Terms shall not constitute a waiver of that right or provision. A waiver of any provision in one instance shall not be deemed a waiver of the same or any other provision in any other instance.

19. Entire Agreement

These Terms of Service, together with the Privacy Policy available at ppcsherpa.com/privacy-policy/, constitute the entire agreement between you and PPC Sherpa with respect to the subject matter herein, and supersede all prior and contemporaneous agreements, proposals, representations, understandings, and communications, whether written or oral, between you and PPC Sherpa regarding the service.

No modification of these Terms shall be valid or binding unless made in writing and signed by an authorized representative of PPC Sherpa, except as provided in Section 15 (Modifications to Terms).

Any terms or conditions included in any purchase order or other document you provide to PPC Sherpa are expressly rejected and shall have no force or effect.

20. Contact

If you have questions, concerns, or feedback regarding these Terms of Service, please contact us:

Email: contact@ppcsherpa.com
Website: ppcsherpa.com

We will respond to all inquiries within 30 days.