Auto-Applied Change Detection

Stop paying for changes you never approved.

Changes Google made

Change Campaign Before and after [furnace repair near me] Google removed this keyword Search - Heating Enabled to Removed ac repair cost Google added this keyword Search - AC Repair Added Target CPA Google changed this campaign's bid target Search - Heating $50.00 to $65.00 Display Network Google changed a setting on this campaign Search - Non-Brand Off to On

What you get

Every change Google made

Keywords, targets and settings, all in one list.

Before and after for each

See your old value next to Google's new one.

Approval is always yours

Nothing is written to Google Ads until you approve it.

It reaches you, not the other way

A bell alert and a daily email carry new changes.

How it works

It checks every account overnight

Auto-apply settings

Remove redundant keywords

Auto-apply setting is on

Add new keywords

Auto-apply setting is on

Use Display Expansion

Auto-apply setting is on

Change in Google Ads

In Google Ads account 555-000-1111, turn off auto-apply for: Remove redundant keywords, Add new keywords, Use Display Expansion.

Then it records every change Google made

Changes

90 items Changes collected Oct 16, 2026 Settings checked Oct 16, 2026 Pending Approved Applied Dismissed All

Item Campaign Date Status Actions Use Display Expansion Auto-apply setting is on Account-wide Dec 20, 2025 Pending Change in Google Ads Dismiss [furnace repair near me] Google removed this keyword Search - Heating Oct 15, 2026 Approved Apply Undo ac repair cost Google added this keyword Search - AC Repair Oct 15, 2026 Pending Approve Dismiss Search - Heating Google changed this campaign's bid target Search - Heating Oct 15, 2026 Pending Approve Dismiss Search - Non-Brand Google changed a setting on this campaign Search - Non-Brand Oct 10, 2026 Applied Applied ✓

It shows exactly what changed

Change details

Item Campaign Date Status Actions Search - Heating Google changed this campaign's bid target Hide details Search - Heating Oct 15, 2026 Pending Approve Dismiss

Target CPA $50.00 to $65.00

Change in Google Ads

You approve at any scale, then it puts them back

Bulk selection

All 24 on this page selected. Select all 60 items

Approve Selected (24) Dismiss Selected (24) Apply Approved (30) Clear Selection

Confirmation

New changes reach you without logging in

In the app

Notifications Mark all read

Auto-Applied Change Detection: Google made 3 changes 1 keyword removed, 1 keyword added, 1 bid target changed. 5 hours ago Summit Air & Heating

Auto-Applied Change Detection: Google removed 3 keywords All 3 in Search - Drain Cleaning. 5 hours ago Northgate Plumbing

Inbox

PPC Sherpa <alerts@ppcsherpa.com> Back from the mountain, Oct 16

Back from the mountain

Here's what I scouted while you slept.

2 alerts across 2 accounts

Summit Air & Heating

555-000-1111

Date	Category	Alert
Oct 15	Auto-Applied Change Detection	Google made 3 changes

Northgate Plumbing

555-000-2222

Date	Category	Alert
Oct 15	Auto-Applied Change Detection	Google removed 3 keywords

More reach for Google, more waste for you

Google's changes widen your reach

Wider reach buys searches you never chose to pay for.

Nobody asked you

Google applies each change without asking you first.

Google Ads won't flag them for you

You find them only by digging through change history.

Two more checks worth reading

Finds Unintentional Broad Match You chose phrase and exact. Google overrode it. See how it works Finds Negative Keyword Recommendations Stop paying for searches that will never convert. See how it works

Find the changes you never approved.

Connect your Google Ads account and see what Google changed.

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