Quality Score Monitor

Know within a day when a Quality Score drops.

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Wed, Oct 14 Quality Score fell 8 to 6. Expected clickthrough rate fell to "Below average".
Mon, Sep 28 Quality Score rose 7 to 8. Ad relevance rose to "Above average".
Wed, Sep 16 Quality Score fell 8 to 7. Ad relevance fell to "Average". Recovered Mon, Sep 28.
Mon, Aug 17 Quality Score rose 6 to 8. Landing page experience rose to "Above average".

What you get

Every keyword, every night

Each score and its three ratings, on every account and plan.

An alert within a day

It names the account and the keywords that dropped.

Flagged until you clear it

One click clears a drop. Undo brings it back.

A dated record per keyword

Every drop and rise, with recoveries marked.

How it works

Every keyword is checked every night

Keywords

Keyword Score Expected CTR Ad relevance Landing page furnace repair near meRecent drop 6 Below average Above average Above average ac tune up 8 Above average Above average Average heat pump installation 4 Below average Below average Average

A drop stays flagged until you clear it

Flagged

Wed, Oct 14 Quality Score fell 8 to 6. Expected clickthrough rate fell to "Below average".

Cleared

Wed, Oct 14 Quality Score fell 8 to 6. Expected clickthrough rate fell to "Below average". Undo

Each keyword's chart marks your account changes

Score history

Quality Score Account change

Jul 19, 2026 Oct 15, 2026

Some keywords get a short note on what to fix

What to fix

heat pump installation

Expected clickthrough rate

2.0% CTR vs 5.0% in ad group

Ad relevance

Keyword not in ad copy

The alert reaches you within a day

In the app

Notifications Mark all read

Quality Score Decline Summit Air & Heating: 3 Quality Scores dropped Quality Score fell on 3 keywords. furnace repair near me (exact): 8 to 6. Expected clickthrough rate fell to "Below average". 5 hours ago

Inbox

PPC Sherpa <alerts@ppcsherpa.com> Back from the mountain, Oct 16

Back from the mountain

Here's what I scouted while you slept.

2 alerts across 2 accounts

Summit Air & Heating

555-000-1111

Date	Category	Alert
Oct 15	Quality Score	3 Quality Scores dropped

Northgate Plumbing

555-000-2222

Date	Category	Alert
Oct 15	Quality Score	1 Quality Score dropped

Nobody checks every keyword's score by hand

Scores slip quietly

Google Ads has no built-in drop alert.

Three ratings per keyword, every night

That is more than anyone reads.

Paused campaigns stay out

So do ended ones and any you switch off.

Two more checks worth reading

Monitors Spend Drop-Off Detection Catch campaigns that quietly stopped spending. See how it works Monitors Budget Pacing Know today whether you will overspend by month end. See how it works

Find the keywords whose score slipped.

Connect your Google Ads account and see the drops.

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