Bid Strategy Misalignment

Smart Bidding is starving for conversions. You pay for it.

Campaigns

Campaign Bid strategy Conversions Search - Heating Target CPA 6 Shopping - Air Filters Target ROAS 9 Search - Duct Cleaning Maximize conversions 3 Display - Remarketing Maximize conversion value 0

What you get

Every starving campaign named

Smart Bidding with under 15 conversions in 30 days.

A clear next step

Switch to Manual CPC, with the steps in Google Ads.

Your bid strategy stays yours

PPC Sherpa never changes a bid strategy for you.

New flags reach you

A bell alert and the morning email carry each one.

How it works

PPC Sherpa checks every Search, Shopping and Display campaign nightly

Campaigns

Current 4 All 4

Campaign Bid strategy Conversions Spend Last 30 days Google status Suggestion Actions Search - Heating Target CPA 6 $1,800.00 Sep 30 to Oct 29 Limited by budget Switch to Manual CPC? Shopping - Air Filters Target ROAS Portfolio: Shopping ROAS 9 $1,200.00 Sep 30 to Oct 29 Enabled Switch to Manual CPC? Search - Duct Cleaning Maximize conversions 3 $600.00 Sep 30 to Oct 29 Switch to Manual CPC? Display - Remarketing Maximize conversion value 0 $200.00 Sep 30 to Oct 29 Enabled Switch to Manual CPC?

Each flag shows how to switch to Manual CPC

Campaigns

In Google Ads, open Campaigns and click this campaign. Go to Settings, open Bidding and click Change bid strategy. Choose Manual CPC, then Save. PPC Sherpa does not change this for you.

Campaign Suggestion Search - Heating Switch to Manual CPC?

Dismiss any campaign you want to leave as it is

Campaigns

Dismissed.Undo

Current 3 All 4

Campaign Bid strategy Conversions Actions Search - Duct Cleaning Maximize conversions 3 Display - Remarketing Maximize conversion value 0 Undo

New flags reach you without logging in

In the app

Notifications Mark all read Dismiss all

Bid Strategy Misalignment Bid Strategy Misalignment: 1 new campaign with too few conversions "Search - Water Heaters" 3 hours ago Summit Air & Heating

Bid Strategy Misalignment Bid Strategy Misalignment: 1 new campaign with too few conversions "Search - Drain Cleaning" 3 hours ago Northgate Plumbing

Inbox

PPC Sherpa <alerts@ppcsherpa.com> Back from the mountain, Oct 30

Back from the mountain

Here's what I scouted while you slept.

2 alerts across 2 accounts

Summit Air & Heating

555-000-1111

Date	Alert
Oct 30, 6:04 AM	Bid Strategy Misalignment: 1 new campaign with too few conversions "Search - Water Heaters"

Northgate Plumbing

555-000-2222

Date	Alert
Oct 30, 6:05 AM	Bid Strategy Misalignment: 1 new campaign with too few conversions "Search - Drain Cleaning"

Smart Bidding needs data to learn

Under 15 conversions, Smart Bidding has little to learn from

Google's automated bidding learns from your conversions.

New campaigns get time to learn

Campaigns in their first 45 days are skipped.

You choose which campaigns get checked

Switch the check off for any campaign.

Two more checks worth reading

Conversion Tracking Monitor Catches broken tracking before it drains your budget. See how it works Auto-Applied Change Detection Stop paying for changes you never approved. See how it works

Find the campaigns starving for conversions.

Connect Google Ads and see which campaigns get flagged.

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